Years before he became “Sir” Jonathan Ive, the Apple design guru discussed the secrecy around the iMac and other products. Read it here.
SECRECY IS A GOOD Indication of how important something is to a company. Jonathan Ive, Apple’s 31-year-old director of industrial design, will tell you that his team is hard at work on “a whole load of other stuff’ now that the iMac is out. But he won’t show you any of this “other stuff.” Nor will he reveal the exact number of designers who work for him. Apple execs ask reporters to keep the location of the design studio — a drab low-slung building a few blocks from the main campus — confidential for fear of industrial spying. Ive says he developed a “habitual paranoia” about keeping the model of the iMac covered with a large cloth at all times during the nine months of development. He wasn’t even supposed to show it to his wife, Heather, until last week.
Newsweek May 18, 1998