Apple Computer Incorporated Today In 1977

By 1979, Newsweek reports:

The field is flooded with at least 50 manufacturers, mostly survivors of a “garage industry” launched in the early 1970s with the development of the low-cost “computer on a chip” - a fingernail-size component that outperforms the monster computers of the 1950s. Three companies control 70 per cent of the market: Tandy Corp.’s Radio Shack TRS-80 computer (cost: $600), Apple Computer Inc.’s Apple II (cost: $970) and Commodore International’s PET (cost: $795). But Texas Instruments is expected to introduce a unit to compete with the strong-selling TRS-80.Another newcomer is Mattel Electronics’s Intellivision, an entertainment-center-cum-microprocessor that marks the evolution of electronic games into home computers.

In the next few years, market penetration by the majors will accelerate. More programs will become available and the machines will become simpler to use. Finally, as the experts see it, a dominant manufacturer, TI, or IBM, will market a unit as inexpensive as a TV set - and at that point, the true Volkscomputer will have arrived.

Newsweek April 2, 1979